Conventions Of A Music Video

With comparions between two different songs from different genres, the conventions of a music video include:

- A narrative behind the music and its lyrics, to give audiences a story to follow - keeping them intrigued.

- Suitable locations that fit with the mood of the song.

          

- Different shot types, primarily close-ups and mid-shots, in order to emphasise performance and lip-syncing to audiences.

 


- Shots that show band members on their own, then shots that show the band together - creating a sense of individuality, as well as unity between the band.

 

- The lighting has to be appropriate to the mood of the song, in order to generate the right atmosphere over audiences.

- Suitable props/costumes that are appropriate to the story that is being told.

- The pace of editing usually matches the tempo of the music.

- CGI and other effects are edited in to add creativity, and can be used to signify something important.

- Colours seen within the video have to fit with the genre of music.

- Actions or a dance sequence are usually seen according to the genre, to make the video more entertaining.

Within Little Mix's music video, the colours used are bright and lively, while the high-key lighting generates a positive, happy atomshpere - with therefore matches the mood of the song. The locations are also very colourful, which adds to the up-beat nature of the song. The costumes worn by the band-members are fashionable and quite quirky, consequently, this appeals to the young generation the band are targeting. The video includes various shot-types, from close-ups to long shots, which allows audiences to see band-members on their own lip-syncing, then with the rest of the band dancing. A dance routine is incorporated to support the liveliness and energetic tone of the song.

However, in The Script's music video, the casual clothing creates a relaxed feel to the video - which is matched by the slow pace editing. The dull colours allow a sentimental and calm atmosphere, while the low-key lighting reinforces this. Different shot-types are used, allowing viewers to follow the lip-syncing, as well as the narrative being told. The primary location appears quite busy - this has been used to help with the narrative of the story.

'Wings' - Little Mix: 

'The Man Who Can't Be Moved' - The Script: