Q4) How did you use media technologies in the construction and research, planning and evaluation stages?

Below is a prezi displaying how I have used media technologies throughout the process of making my products:

Q3) What have you learned from your audience feedback?

Below is a presentation showing what I have learnt from my audience feedback, and how my audience's responses influenced the decisions made about my final products:

Q2) How effective is the combination of your main product and your ancillary texts?

The links between my music video, advertisement and digipak can be see in the video below: 

Q1) In what ways does your media product use, develop and challenge forms and conventions of real media products?

Below are comparisons between my music video and real media texts of how my music video uses, develops and challenges conventions:

My music video follows the convention of using moving camera shots. By using moving shots it adds pace to the video, as well as making it more interesting to watch. This convention can be seen in Bastille's 'Pompeii' video:



One of the main conventions we have challenged is the feature of females in indie-rock videos. Therefore, by going against this convention, we are challenging the stereotype that has been so frequently used. Although many indie-rock videos don't include women, in my music video we do, but we also further develop this idea by allowing the female to have quite a major role as she plays the guitarist. This is compared to 'Runaways' - The Killers, in which we can see that all the band are male, and no female is featured throughout the video:


Another convention used in my music video is the focus on the instruments. With the indie-rock genre, including the instruments within a music video appears to be an integral part of a music video; as many close-ups of instruments can be seen within many indie-rock videos, representing the importance of the instruments, as well as reminding audiences how the sound is always the priority for indie-rock videos. Below shows clips of my video and 'I Will Wait' - Mumford and Sons:

Q1) In what ways does your media product use, develop and challenge forms and conventions of real media products?

Here is a document showing how conventions of real media texts are used, developed and challenged within my digipak:

Q1) In what ways does your media product use, develop and challenge forms and conventions of real media products?

Below is a presentation showing how my advertisement uses, develops and challenges conventions from real media texts: