Audience Research 2

Analysis of results from questionnaire:

From the 23 responses I received back: 17 were female, and the remaining 5 were male, this may indicate the type of target audience we want to attract.

As the majority of an answers received were from the age demographic of 17-19, this supports the target audience I want to attract for my music video.

As a result of over half the responses preferring the genre of indie-rock, this means that the following answers will have more meaning and knowledge behind them, as they are from people who are interested in the genre. It also implies that my group and I must ensure that all the conventions of the genre are followed, as they are what people want to see.

From these questions so far, the following profile for the target audience can be made:

From the answers gathered of this question, it can help my group and I when it comes to creating the advertisement for the CD; most people said that the radio was the main source of finding out the latest music, so this suggests that on the advertisement, we should include when the first air-play will be, an interview, etc. Following this, is YouTube, so this may indicate that on the advertisement, we should include when its songs premiere will be.

 Like the previous question, this suggests that within the album advertisement, we should include when it goes on sale on iTunes - as this was the main answer given from the respondents, and also when it goes on sale within shops.

 As the answers for this question appears divided between: a narrative where the lead singer is the central character, and a performance in which the artist/band are singing to the camera, this hints to me that my group should involve cross-cutting in the video; cuts from a narrative, to shots of the artist performing - like what is seen in 'The Man Who Can't Be Moved' - The Script.

These results show that the recipients of the survey prefer to see editing in which the cuts occur on the beat, as well as fast-paced editing. As a result of cutting on the beat, this would allow the pace of editing to sync with the pace of music - allowing the video to appear smooth; editing appears subtle. However, the use of fast-paced editing could be used when the song reaches it climax, giving off an energetic and entertaining experience to the videos viewers.  

The responses also summed up what should be expected from an 'Indie-Rock' music video, therefore informing us on what should definitely be included in our video:

- Low-key lighting, and maybe the use of spot-lights

- Dark, smart clothing, but should look casual

- Locations that are appropriate to the meaning of the song, that also fit its tone

- Props should be revolved around the instruments

- Based around individuality and originality

- Effects such as slow motion

- Close-up for lip-syncing, long shots to show the entire band and instruments

- Muted colours

From this, the predominate answer was that the artist be on the front cover, however, the idea of an abstract image on the cover was also popular, so we could still follow through with what people want, but instead have an abstract image on the back. This way, our CD cover would include numerous features that people expect from an album cover.

The answers about what conventions people want to see on a CD cover will act as a guide for me and my group, so that we can ensure all the elements are included:

- Cover that portrays the personality of the band

- Desaturated colours

 - Track-list

- Image of band-members, so that they are easily recognisable

- Big, bold font which stands out to the public

- The band and record labels wesbite

- A vibe needs to be given off from the CD which will tell the public what the music will be like

As a result of people wanting there to be similarities between both the CD cover and the CD advertisement, this inserts an element of consistency throughout the layout and themes, which therefore, would allow the promotional material and the album to be easily recognisable, and would relate to each other.

The answers based around the conventions for an advertisement prove to us exactly what people want to see from an album promotion, this included:

- An interesting image to attract attention

- Release date

- Where the album is available from

- Background should suit/relate to the genre or band

- Bold font displaying the album title and artists name

- Low-key lighting

- Possible tour dates

By taking all of the answers into consideration, by analysing and evaluating the results, it will enable my group to produce the best music video possible, as we will be following both the conventions of the genre, and what people want to see from a video, album cover, and advertisement from this genre, meaning we will target our audience as best as we can.