'X & Y' - Coldplay:
'To Lose My Life...' - White Lies:
Conventions seen throughout the genre:
- Dark colours are included, with stark colours contrasts.
- The band name and album title are displayed in bold letters, that stand out amongst the background.
- Either an image of the band, or the album artwork is the central focus of an advertisement.
- Record labels are credited at the bottom of the advert, as part of the promotion.
- Further information about the band and their songs are given; part of the track list is provided, the release date for the CD is given, and their website is shown.
- Reviews showing the potential and praise for the album may be incorporated in order to persuade the public further.
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