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As well as Two Door Cinema Club, our group wants to create a style that is similar to other indie-rock artists. Consequently, this will ensure that we have researched this aspect in depth, and also that we will follow the conventions of costumes very closely.

Two Door Cinema Club:

The Killers:

The Pigeon Detectives:

Mumford and Sons:

From this research, I would want the artist in my groups music video to be dressed in the same style: smart/casual. This would enable them to come across as easy-going, and would seem as though they are attempting to relate to their target audience.

Not as much attention is paid to their costume - unlike the pop genre, where they promote the latest fashions and technology, or the rap genre, where they show off bold and expensive jewellery - as the indie-rock genre focus on the music rather than their appearance; the instruments and artists voice is the main appeal for the genre, and don't want to advertise materialistic objects.

As a result of this, this makes the artists belonging to the indie-rock genre seem quite reserved; the purpose of their music videos aren't to act as a medium to promote designer brands or how much money they have, instead, the purpose of their videos is to deliver their music, and promote their talent.

The indie-rock artists come across as relaxed, and are represented as unique and laid-back, yet smart at the same time. This is something my group should follow, as this is one of the main attractions to target audiences for this genre as they appear relatable. 

Some ideas for the costumes to be seen in my groups music video:

Male (for the performance):

As well as costumes, props also need to be incorporated into our music video, the main props being the instruments: