- We decided to include a green background, as we thought this would follow the conventions of the indie-rock genre, which makes use of muted and earthy colours.
- The font stands out against the background - especially on the front cover - where we have incorporated a white outer-glow on the black font, this allows the album name, and name of artist to project out towards the viewer. The track-list and spine of the digipak is designed in the same bold font as the front cover - allowing a sense of consistency on the entire cover.
- We chose to take mid close-ups and mid-shots of the artist, as these particular shot types are relevant to the indie-rock genre, as they enable viewers to see both expression through body language, and also performance.
- To enable the photographs to blend further into the background, and to appear together with the font, we inserted an effect known as 'Under Water' onto the image.
- Other conventions of the indie-rock genre followed is the use of smart, yet casual costumes.
- Conventions of a digipak followed through on our practice CD cover are the use of a barcode, and also including the record label - we chose one that was relevant to our chosen genre of music.
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